Stakeholders play a key role in shaping vision. Vision shapes direction. Direction shapes action. Sustaining action requires metrics and targets. In the beginning of a new project or initiative, finding the right stakeholders is a daunting task. TechServ conducts market research and key informant interviews to ensure that the right Stakeholders are at the table. Then a culture of accountability is introduced with every Stakeholder meeting defined with Topic, Discourse, Summary, Call to Action and Key Deliverables.