Marketing Services
Every strategic program relies on smart marketing executions to build brand equity, engage target audiences and ultimately drive trackable ROI. Through our 29-year roots in higher education, diverse experience across a range of industries, and following a 2018 acquisition, we now offer full-service marketing support in tandem with our technology services portfolio.
Through a hybrid of in-house expertise and trusted partners,
we tailor our services to your exact needs across three core competencies:
Marketing Strategy & Brand Management
Consulting & Strategic Planning: Merging left brain and right brain to develop robust marketing plans with our curious blend of core marketers and technologists, creative specialists, and old-school telecom professionals.
Branding: Creating consistency and elevating your brand across brand workshops, logo and visual brand style guide development, key message documents and more.
Market Research: Applying this cornerstone from our public health service line to support your business goals. Our masters-level researchers focus on population segmentation and social-economic program development with heavy emphasis on cultural competency and racial equity to increase effectiveness of recruiting, training, program development, marketing and more.
Public Relations: Partnering with reputable, national PR firm partners for crisis management as well as national, regional and local PR efforts, from press release development to media relations, interview facilitation, speaker management and more.
Creative Services & Content Management
Art Direction & Graphic Design: Bringing your visions to life across digital and print mediums alike with in-house graphic designers and a network of notable commercial artists who’ve supported the Metropolitan Museum of Art, Chicago Art Institute, and designed for Fortune 1000 companies.
Audio/Video Production, Animation & Digital Design: Producing a strategic mix of long and short-form videos for a variety of promotional purposes with outputs optimized across our in-house staff and network of subcontractor firms.
Executional Vendor Management: Partnering with print and fulfillment houses across the US, media buying and advertising agencies and more to maximize outputs and minimize costs.
Copywriting: Telling your brand story in way that motivates key audiences and creates consistency across all executions while following APA and MLA guideline of copywriting, grammar, and editing.
Photography: Deploying our network of freelance photographers for a range of on- and off-site shoots from corporate headshots, to product and lifestyle photography.
Social Media Management: Offering seamless social media management with strategic brand persona, tone of voice and reach to your key audiences. Our social-savvy team develops and executes robust content plans across all social channels and oversees executive profiles and other reputational management components.
Website Development & Virtual Program Management
Website & App UX/UI Design & Development: Ensuring your technology meets key business objectives by designing smart content flows and overseeing round-the-clock development teams in Guatemala, United States, India and China. Well versed in HTML5 app to android app development.
CMS System Integrations: Overseeing set-up of user-friendly content management systems your team can manage, from WordPress to Sharepoint and more.
Search Engine Optimization: Putting smart content strategies to work as a preferred Google supplier, also proficient in Amazon Web Services.
Virtual Training & Events: Maximizing your opportunities by moving your conferences and meetings to a seamless, high quality virtual platform and building quality virtual content support. More here.
Other Virtual Programs: Optimizing your tactic set by developing podcasts, eLearning management systems, intranets and other vehicles unique to your audiences.
